Competing on Analytics
Competing on Analytics
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Résumé
Certain enterprises are building their competitive strategies around data-driven insights that in turn generate impressive business results. This book puts forward an argument that the frontier for using data to make decisions has shifted. It uses analytics which is a sophisticated quantitative and statistical analysis and predictive modeling.
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Competing on Analytics by Thomas H Davenport
You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.
"[the] seminal work, Competing on Analytics, helped shape the evolution of the discipline of business analytics" -- Health Data Management "Harvard Business School Press, Davenport in particular, has produced some excellent books on competitive analytics and the like, with good case studies..." - ZD Net
Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business. Jeanne G. Harris is Executive Research Fellow and Director of Research for the Accenture Institute for High Performance Business.
| SKU | Non disponible |
| ISBN 13 | 9781422103326 |
| ISBN 10 | 1422103323 |
| Titre | Competing on Analytics |
| Auteur | Thomas H Davenport |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | Harvard Business Review Press |
| Année de publication | 2007-02-22 |
| Nombre de pages | 240 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |