The Complete Idiot's Guide to Marketing Basics
The Complete Idiot's Guide to Marketing Basics
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Résumé
One of a series offering straightforward advice, this book presents a step-by-step guide to the essentials of developing a successful marketing programme. The topics include creating an advertising campaign, setting prices, managing distribution channels, and developing product strategy.
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The Complete Idiot's Guide to Marketing Basics by Sarah White
You're no idiot, of course. You've long since figured out the fastest route to work, you manage to impress your boss now and again, and you can beat your youngest at Monopoly at least half of the time. But when it comes to the tactics and buzzwords of marketing products or services, you feel like the new kid in the classroom. P.T. Barnum move aside! The Complete Idiot's Guide to Marketing Basics tell syou everything you need to know about positioning and marketing your product. You'll use the customer intuition you develop to target your product more effectively than ever before and keep it from going stale. In this Complete Idiot's Guide, you get:
Kevin Pegg and Sarah White together operate a successful handyman business, Handyman Services. Kevin does the hands-on work while Sarah handles the record keeping, advertising, and organization of the business. Kevin learned the tricks of the trade from his father, and he is now carrying on the family handyman business. He has more than 20 years experience in carpentry and renovations and has been working as a handyman for 15 years. Kevin Pegg and Sarah White together operate a successful handyman business, Handyman Services. Kevin does the hands-on work while Sarah handles the record keeping, advertising, and organization of the business. Kevin learned the tricks of the trade from his father, and he is now carrying on the family handyman business. He has more than 20 years experience in carpentry and renovations and has been working as a handyman for 15 years.
| SKU | Non disponible |
| ISBN 13 | 9780028614908 |
| ISBN 10 | 0028614909 |
| Titre | The Complete Idiot's Guide to Marketing Basics |
| Auteur | Sarah White |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Dorling Kindersley Ltd |
| Année de publication | 1997-05-05 |
| Nombre de pages | 448 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |