Connected CRM by David S Williams

Connected CRM by David S Williams

Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers can leverage advances in technology to create successful customer-centric business strategies.

DAVID WILLIAMS is Chairman and Chief Executive Officer of Merkle, the largest and fastest growing privately held customer relationship marketing agency in the United States. He acquired Merkle in 1988 and became its twenty-fourth employee. Today, Merkle has more than 2,000 employees in locations in the United States, China, and United Kingdom.

Under David’s leadership, Merkle has sustained greater than 20 percent annual growth over the past 25 years and was recognized as a market leader by Forrester Research. In 2013, Advertising Age ranked Merkle as the twenty-second largest agency of any discipline worldwide and the seventh largest CRM/Direct agency in the United States. In 2012, Merkle was named to the “Ten Agencies to Watch” list in Advertising Age’s A-List Issue. David was recognized by Winning Workplaces and Fortune magazine as one of America’s Best Bosses of 2006, and was the 2007 Maryland Ernst & Young Entrepreneur of the Year.

David is a frequent speaker at industry events and has written numerous articles and white papers about topics such as Customer Relationship Marketing, Database Marketing and Analytics, Digital Media, and Marketing Technology.

David can be reached at davidwilliams@connectedcrm.com.

SKU	Non disponible
ISBN 13	9781118835807
ISBN 10	1118835808
Titre	Connected CRM
Auteur	David S Williams
État	Non disponible
Type de reliure	Hardback
Éditeur	John Wiley & Sons Inc
Année de publication	2014-03-03
Nombre de pages	256
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible