{"product_id":"connected-customer-book-stefan-hk-wuyts-9781138997769","title":"The Connected Customer","description":"In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers.   This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52617033351441,"sku":"NLS9781138997769","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138997769.jpg?v=1761529085","url":"https:\/\/www.worldofbooks.com\/fr-fr\/products\/connected-customer-livre-stefan-hk-wuyts-9781138997769","provider":"World of Books ","version":"1.0","type":"link"}