Consumer Behavior and Culture
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Consumer Behavior and Culture by Marieke De Mooij
The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous edition′s Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated
Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.
| SKU | Non disponible |
| ISBN 13 | 9781412979900 |
| ISBN 10 | 1412979900 |
| Titre | Consumer Behavior and Culture |
| Auteur | Marieke De Mooij |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | SAGE Publications Inc |
| Année de publication | 2010-11-16 |
| Nombre de pages | 424 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |