Consumer Behavior (Int'l Ed) by J Paul Peter

Consumer Behavior (Int'l Ed) by J Paul Peter

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education. The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

SKU	Non disponible
ISBN 13	9780071267816
ISBN 10	0071267816
Titre	Consumer Behavior (Int'l Ed)
Auteur	J Paul Peter
État	Non disponible
Type de reliure	Paperback
Éditeur	Mcgraw Hill Higher Education
Année de publication	2010-03-16
Nombre de pages	576
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible