Consumer Behavior
Consumer Behavior
Regular price
Checking stock...
Regular price
Checking stock...
Résumé
A critical examination of marketing practices, which explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
The feel-good place to buy books
- Free delivery in the UK
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- B Corp - kinder to people and planet
- Buy-back with World of Books - Sell Your Books
Consumer Behavior by Michael R Solomon
For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and “cutting-edge” research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. It not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand. Uses a psycho-social, behavioral approach.| SKU | Non disponible |
| ISBN 13 | 9780130812551 |
| ISBN 10 | 0130812552 |
| Titre | Consumer Behavior |
| Auteur | Michael R Solomon |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education (US) |
| Année de publication | 1998-08-17 |
| Nombre de pages | 608 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |