Consumer Behavior
Consumer Behavior
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Résumé
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Consumer Behavior by Michael R Solomon
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.| SKU | Non disponible |
| ISBN 13 | 9780133657685 |
| ISBN 10 | 013365768X |
| Titre | Consumer Behavior |
| Auteur | Michael R Solomon |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | Pearson Education (US) |
| Année de publication | 1995-08-18 |
| Nombre de pages | 682 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |