Consumer Behavior by Michael Solomon

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Consumer Behavior by Michael Solomon

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Consumer Behavior by Michael Solomon

Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

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SKU Non disponible
ISBN 13 9780136110927
ISBN 10 0136110924
Titre Consumer Behavior
Auteur Michael Solomon
État Non disponible
Type de reliure Hardback
Éditeur Prentice Hall
Année de publication 2010-03-26
Nombre de pages 688
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible