Consumer Behaviour
Consumer Behaviour
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Résumé
Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty. This book offers a business approach, designed to help students apply consumer behavior principles to their studies in business and marketing.
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Consumer Behaviour by Roger D Blackwell
CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.| SKU | Non disponible |
| ISBN 13 | 9780324378320 |
| ISBN 10 | 0324378327 |
| Titre | Consumer Behaviour |
| Auteur | Roger D Blackwell |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Cengage Learning, Inc |
| Année de publication | 2006-07-01 |
| Nombre de pages | 816 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |