Contemporary Issues in Marketing and Consumer Behaviour
Contemporary Issues in Marketing and Consumer Behaviour
Résumé
Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.
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Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.Elizabeth Parsons is Senior Lecturer in Marketing at Keele University, UK. Her research explores the construction of value in second-hand markets. This research takes a material culture approach to the study of consumption emphasising the social and cultural construction of the meaning of objects. Her work has been published in the Journal of Marketing Management, Marketing Theory, and the Journal of Retailing and Consumer Services. She has co-edited various books including Contemporary Issues in Marketing and Consumer Behaviour, Key Concepts in Critical Management Studies and Branded Lives: The Production and Consumption of Meaning at Work. She is also Assistant Editor on the journal Marketing Theory.
| SKU | Non disponible |
| ISBN 13 | 9780750687393 |
| ISBN 10 | 0750687398 |
| Titre | Contemporary Issues in Marketing and Consumer Behaviour |
| Auteur | Elizabeth Parsons |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | Taylor & Francis Ltd |
| Année de publication | 2009-03-18 |
| Nombre de pages | 232 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |