Copywriting, Second edition
Copywriting, Second edition
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Copywriting, Second edition by Mark Shaw
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.| SKU | Non disponible |
| ISBN 13 | 9781780670003 |
| ISBN 10 | 1780670001 |
| Titre | Copywriting, Second edition |
| Auteur | Mark Shaw |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Laurence King Publishing |
| Année de publication | 2012-10-18 |
| Nombre de pages | 240 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |