Counting on Frank by Rod Clement

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Counting on Frank by Rod Clement

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Counting on Frank by Rod Clement

This book is your resource and guide for better branding and marketing in 2010, culled from studies of 500+ companies worldwide, analysis in 260 essays on the award-winning Dim Bulb blog, and then distilled and refined to deliver:

- 9 strategic trends that challenge the conventional wisdom
- 86 tactical ideas you can start use tomorrow
- 101 essays that add nuance, insight, and humor
- Hundreds of tidbits, challenges, and possibilities for you to ponder
- Useful indices by industry category and name, to make the book useful all year long

In addition to his blog, Jonathan Salem Baskin writes columns for Advertising Age and Information Week, and co-hosts the popular podcast, Socializing Media. His book, Branding Only Works on Cattle (2008), was savage and witty, according to The Economist, and earned him the label merry iconoclast from Publisher's Weekly. Jonathan works with clients around the world to invent novel, cross-functional solutions to today's most intractable and challenging business problems.

You can learn more at www.baskinbrand.com, and read daily posts at dimbulb.typepad.com.

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Clement, Rod: - Rod Clement is a renowned author, illustrator and cartoonist. He has written and illustrated Grandad's Teeth, Just Another Ordinary Day and Feathers for Phoebe, and illustrated Edward the Emu and Edwina the Emu, both written by Sheena Knowles. He is also the cartoonist for several Australian newspapers. He lives in Sydney, Australia.
SKU Non disponible
ISBN 13 9780836803587
ISBN 10 0836803582
Titre Counting on Frank
Auteur Rod Clement
État Non disponible
Type de reliure Hardback
Éditeur Gareth Stevens Inc,US
Année de publication 1999-01-01
Nombre de pages 1
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible