Creating Business Advantage in the Information Age by Lynda M Applegate

Creating Business Advantage in the Information Age by Lynda M Applegate

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Résumé

Offers a selection of Harvard Business School Cases. This book is written for students and managers who desire an overview of e-business and information systems technology (IT) management. It explains the issues of effective management of information services activities and highlights the areas of great potential application of the technology.

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Creating Business Advantage in the Information Age by Lynda M Applegate

Harvard Business School Cases are world renowned for their extensive and thorough exploration of strategic issues. We are offering a selection of recent HBS cases with four module introductions as a stand-alone product for the first time to offer greater flexibility for packaging with other MH/Irwin products. This book is written for students and managers who desire an overview of e-business and contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology and E-Business.
SKU Non disponible
ISBN 13 9780072523676
ISBN 10 0072523670
Titre Creating Business Advantage in the Information Age
Auteur Lynda M Applegate
État Non disponible
Type de reliure Paperback
Éditeur McGraw-Hill Education - Europe
Année de publication 2001-12-21
Nombre de pages 432
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible