Creative Advertising
Creative Advertising
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Résumé
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.
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Creative Advertising by Mario Pricken
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.
'A bargain buy … Mario Pricken has assembled a great collection of truly distinctive and original advertising … inspiring' - Media Week
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.
| SKU | Non disponible |
| ISBN 13 | 9780500287330 |
| ISBN 10 | 0500287333 |
| Titre | Creative Advertising |
| Auteur | Mario Pricken |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Thames & Hudson Ltd |
| Année de publication | 2008-05-26 |
| Nombre de pages | 256 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |