D&AD. The Copy Book
D&AD. The Copy Book
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Résumé
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn’t just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.
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D&AD. The Copy Book by Dad
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
The Copy Book convinced me that everyone in business should study the art of copywriting* Fortune.com *
D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards—the industry’s biggest and best—rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.
| SKU | Non disponible |
| ISBN 13 | 9783836568524 |
| ISBN 10 | 3836568527 |
| Titre | D&AD. The Copy Book |
| Auteur | Dad |
| Série | Bibliotheca Universalis |
| État | Non disponible |
| Type de reliure | Book |
| Éditeur | Taschen GmbH |
| Année de publication | 2018-03-16 |
| Nombre de pages | 544 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |