Designing Interactive Strategy
Designing Interactive Strategy
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Résumé
Explains how the focus of strategic business analysis should not be the company itself, but rather the "value-creating systems" within which different economic factors, suppliers, business partners and customers work together to create services or products of value.
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Designing Interactive Strategy by Richard Normann
With current global competition, changing markets and new technologies, new ways of creating value are being opened. Strategy is no longer a matter of positioning a fixed set of activities along a value chain. This text shows how the focus of strategic analysis should not be the company or the industry, but the "value-creating system" itself, within which different economic factors, suppliers, business partners and customers work together to co-produce value. The task facing managers is to create an ever-improving fit between competencies and customers. The authors focus on the value-creating system and challenge current business strategy models, reconciling contradictory management trends.| SKU | Non disponible |
| ISBN 13 | 9780471950868 |
| ISBN 10 | 0471950866 |
| Titre | Designing Interactive Strategy |
| Auteur | Richard Normann |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | John Wiley and Sons Ltd |
| Année de publication | 1994-08-31 |
| Nombre de pages | 200 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |