Digital Capital
Digital Capital
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Résumé
In this work, the authors consider how the Net and digital media open up new ways to create wealth. They explore the new technologies for business strategy and organizational culture and introduce a new model for wealth creation and success.
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Digital Capital by Don Tapscott
New relationships - both business-to-business and business-to-consumer, not possible before the Net - enable firms to co-evolve in online business communities. These communities are the most powerful weath-creation engine in the digital economy. A new form of commercial organization, enabled by digital technology, they are the emerging model for wealth creation and successful commerce. In this book, Don Tapscott explores the phenomenon of e-commerce and e-business and sets out to crack the code of success within these fields. It also shows how to create new Internet-enabled customer value propositions.
Don Tapscott is author of the international bestsellers The Digital Economy and Growing up Digital. With David Ticoll and Alex Lowy, he also coedited Blueprint to the Digital Economy. Tapscott is Chairman, David Ticoll is CEO, and Alex Lowy is Managing Partner of the Alliance for Converging Technologies, an international research and consulting group that advises corporations and governments worldwide on strategy in the digital economy.
| SKU | Non disponible |
| ISBN 13 | 9781857882094 |
| ISBN 10 | 1857882091 |
| Titre | Digital Capital |
| Auteur | Don Tapscott |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | John Murray Press |
| Année de publication | 2000-06-01 |
| Nombre de pages | 283 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |