Digital Pharma Marketing Playbook
Digital Pharma Marketing Playbook
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Chaganti, Subba Rao: - Subba Rao Chaganti Has a masters in business administration and over fifty-two years of experience in pharmaceutical marketing covering the whole gamut and all facets of the industry from selling to sales management, product management to heading the total marketing activity. His experience includes domestic and international marketing, and also Indian and multinational sectors. He also taught for a few years a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct professor and also taught a class on Marketing at Jawaharlal Nehru Technological University (JNTU) School of Management, Hyderabad as a visiting faculty. He lives in Hyderabad and can be reached at subbarao.chaganti@gmail.com Here is a list of his publications: Books Published: 1. Pharmaceutical marketing in India: Concepts, Cases, Strategy 2. Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry 3. Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era 4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition
| SKU | Non disponible |
| ISBN 13 | 9789389354492 |
| ISBN 10 | 9389354498 |
| Titre | Digital Pharma Marketing Playbook |
| Auteur | Subba Rao Chaganti |
| État | Non disponible |
| Éditeur | Pharmamed Press |
| Année de publication | 2019-10-05 |
| Nombre de pages | 742 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |