Dirty Tricks by Martyn Gregory

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Dirty Tricks by Martyn Gregory

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Résumé

The inside story of British Airways' dirty tricks campaign against Virgin Atlantic and Richard Branson, as told by the investigative journalist who broke the story on television.

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Dirty Tricks by Martyn Gregory

Richard Branson's Virgin Atlantic was valued at over GBP1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.

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SKU Non disponible
ISBN 13 9780753504581
ISBN 10 0753504588
Titre Dirty Tricks
Auteur Martyn Gregory
État Non disponible
Type de reliure Paperback
Éditeur Ebury Publishing
Année de publication 2000-07-27
Nombre de pages 568
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible