The Discourse of Advertising by Guy Cook

The Discourse of Advertising by Guy Cook

This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them.

SKU	Non disponible
ISBN 13	9780415041713
ISBN 10	0415041716
Titre	The Discourse of Advertising
Auteur	Guy Cook
État	Non disponible
Type de reliure	Paperback
Éditeur	Taylor & Francis Ltd
Année de publication	1992-11-26
Nombre de pages	272
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible