E-Commerce 2018, Global Edition
E-Commerce 2018, Global Edition
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E-Commerce 2018, Global Edition by Kenneth Laudon
For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and Insight on cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.| SKU | Non disponible |
| ISBN 13 | 9781292251707 |
| ISBN 10 | 1292251700 |
| Titre | E-Commerce 2018, Global Edition |
| Auteur | Kenneth Laudon |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education Limited |
| Année de publication | 2018-07-27 |
| Nombre de pages | 912 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |