E-Commerce Essentials by Kenneth C Laudon

E-Commerce Essentials by Kenneth C Laudon

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E-Commerce Essentials by Kenneth C Laudon

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
SKU Non disponible
ISBN 13 9780133544985
ISBN 10 0133544982
Titre E-Commerce Essentials
Auteur Kenneth C Laudon
État Non disponible
Type de reliure Paperback
Éditeur Pearson Education (US)
Année de publication 2013-10-18
Nombre de pages 504
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible