E-shock
E-shock
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Résumé
Examines the impact of the electronic shopping revolution on major retailers and manufacturers. This book sets out a roadmap for retailers and manufacturers to think and plan their way through this revolution, and master the changing needs and expectations of the 21st-century consumer.
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E-shock by Michael De Kare-Silver
This text examines the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies could feel the greatest impact of the changes and how that could vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this revolution and master the changing needs and expectations of the 21st-century consumer. The book is aimed at: individuals in business and management worldwide, especially retail sectors; consultants; MBA and post-experience courses, executive programmes; and at business and management schools worldwide. It could also be used as supplementary readings on a range of undergraduate and postgraduate courses in business, management, and marketing.| SKU | Non disponible |
| ISBN 13 | 9780333730157 |
| ISBN 10 | 0333730151 |
| Titre | E-shock |
| Auteur | Michael De Kare-Silver |
| Série | Macmillan Business |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | Palgrave Macmillan |
| Année de publication | 1998-11-06 |
| Nombre de pages | 288 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |