Economics for Business and Management by Alan Griffiths

Economics for Business and Management by Alan Griffiths

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers: ·    What are the characteristics for successful entry into new international markets? ·    How can ‘sustainability’ affect decision making within businesses? ·    Why are today’s global investors so concerned about national debt issues? ·    In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? ·    What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.

Alan Griffiths is Reader in Economics at the Ashcroft International Business School, Anglia Ruskin University.

Stuart Wall is Professor of Business and Economics Education at the Ashcroft International Business School, Anglia Ruskin University.

SKU	Non disponible
ISBN 13	9780273735243
ISBN 10	0273735241
Titre	Economics for Business and Management
Auteur	Alan Griffiths
État	Non disponible
Type de reliure	Paperback
Éditeur	Pearson Education Limited
Année de publication	2011-02-02
Nombre de pages	592
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible