Elements of Export Marketing and Management
Elements of Export Marketing and Management
Regular price
Checking stock...
Regular price
Checking stock...
Résumé
This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify overseas market.
The feel-good place to buy books
- Free delivery in the UK
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- B Corp - kinder to people and planet
- Buy-back with World of Books - Sell Your Books
Elements of Export Marketing and Management by Alan E Branch
This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify and develop profitable overseas markets. Attention is also given to the market entry option and the servicing and management of the overseas market. The book is ideally suited not only for university and polytechnic courses in the United Kingdom but also for those concerned with economies in both developing and advanced countries. The author also wrote "Elements of Export Practice". An ELBS/LPBB edition is available.| SKU | Non disponible |
| ISBN 13 | 9780412355400 |
| ISBN 10 | 041235540X |
| Titre | Elements of Export Marketing and Management |
| Auteur | Alan E Branch |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Cengage Learning EMEA |
| Année de publication | 1990-03-08 |
| Nombre de pages | 384 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |