Escape Velocity by Geoffrey A Moore

Escape Velocity by Geoffrey A Moore

In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the interplay of five distinct domains, which constitute what he refers to as a "hierarchy of powers": category, company, market, offer, and execution. Bring these five powers together in a collaborative, integrated fashion, Moore argues, and you will have a set of tools to bridge the gap between strategy and execution and successfully launch innovative ideas and new businesses. Offering a wealth of case studies to illustrate these points, "Escape Velocity" is the culmination of Moore's 25-plus year career as a consultant, entrepreneur, and venture capitalist. Bold, innovative, and smart, "Escape Velocity" is a long-overdue call-to-action for companies large and small.

"A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work" -- John Chen, CEO, Sybase

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

SKU	Non disponible
ISBN 13	9780062040893
ISBN 10	0062040898
Titre	Escape Velocity
Auteur	Geoffrey A Moore
État	Non disponible
Type de reliure	Hardback
Éditeur	HarperCollins Publishers Inc
Année de publication	2011-10-05
Nombre de pages	240
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible