The Essence of Small Business
The Essence of Small Business
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Résumé
This work offers a practical approach with emphasis on decision-making. Real-life case studies aim to make the subject relevant for the student. The focus is on the development of the firm's international competitiveness.
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The Essence of Small Business by Colin Barrow
The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, then to design and execute effective marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for management decisions in the context of the international marketing process.| SKU | Non disponible |
| ISBN 13 | 9780137486410 |
| ISBN 10 | 0137486413 |
| Titre | The Essence of Small Business |
| Auteur | Colin Barrow |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education (US) |
| Année de publication | 1998-01-28 |
| Nombre de pages | 192 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |