Euphemisms by John Ayto

Euphemisms by John Ayto

Euphemism is the art of avoiding giving offence. It is possible to minimize the obvious by calling someone cuddly or Junoesque when they are actually fat; to disguise the actual truth, extermination becomes the less unpleasant ethnic-cleansing; and large-scale redundancies become restructuring. John Ayto's wide-ranging study shows how the apparently laudable aim of avoiding offence can be used often disturbingly for political, economic, business or propaganda purposes. Using both general commentary and dictionary-style entries, Ayto covers specific meanings and usages, as well as general contexts. Spotlighting euphemisms from this and earlier centuries, Ayto explains the huge range of euphemisms used through the ages, and argues that today is indeed the euphemistic society. John Ayto is the author of the Longman Register of New Words, the Oxford Dictionary of Modern Slang and the Bloomsbury Dictionary of Word Origins.

SKU	Non disponible
ISBN 13	9780747518044
ISBN 10	0747518041
Titre	Euphemisms
Auteur	John Ayto
État	Non disponible
Type de reliure	Paperback
Éditeur	Bloomsbury Publishing PLC
Année de publication	1994-08-18
Nombre de pages	352
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible