Even More Offensive Marketing
Even More Offensive Marketing
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Résumé
This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
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Even More Offensive Marketing by Jh Davidson
This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.| SKU | Non disponible |
| ISBN 13 | 9780140256918 |
| ISBN 10 | 0140256911 |
| Titre | Even More Offensive Marketing |
| Auteur | Jh Davidson |
| Série | Penguin Business |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Penguin Books Ltd |
| Année de publication | 1997-10-02 |
| Nombre de pages | 608 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |