Exploring Corporate Strategy
Exploring Corporate Strategy
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Résumé
An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organizations.
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Exploring Corporate Strategy by Gerry Johnson
The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.| SKU | Non disponible |
| ISBN 13 | 9780273651123 |
| ISBN 10 | 0273651129 |
| Titre | Exploring Corporate Strategy |
| Auteur | Gerry Johnson |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education Limited |
| Année de publication | 2001-11-22 |
| Nombre de pages | 1120 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |