Exploring Corporate Strategy
Exploring Corporate Strategy
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Résumé
This revised 6th edition covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.
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Exploring Corporate Strategy by Gerry Johnson
Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook - with combined total sales of more than 500,000 - covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition 'design' view of strategy, 2) the notion that strategy can arise from 'experience' and culture; and 3) the notion that strategy can be a product of emergent 'ideas'.
"'New edition of a widely used and respected strategy textbookExtensive teaching support.' " Dr Bruce Lloyd, Book Review Editor for LRP
| SKU | Non disponible |
| ISBN 13 | 9780273651178 |
| ISBN 10 | 027365117X |
| Titre | Exploring Corporate Strategy |
| Auteur | Gerry Johnson |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education Limited |
| Année de publication | 2001-11-20 |
| Nombre de pages | 680 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |