Exploring Internal Communication
Exploring Internal Communication
Résumé
This new fourth edition has been comprehensively updated to reflect the latest practices in internal communication. Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.
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Exploring Internal Communication by Kevin Ruck
Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms. A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge. Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.Kevin Ruck is a founding director of PR Academy, the largest Chartered Institute of Public Relations qualifications centre providing education for communication professionals. He has more than 20 years’ experience in various communication roles within the telecoms and ICT sectors, latterly focusing on employee communication. Kevin holds an MBA with distinction and a PhD which incorporated an internal communication and engagement thesis. He is the course leader for PR Academy’s delivery of the CIPR Specialist Diploma in Internal Communication.
| SKU | Non disponible |
| ISBN 13 | 9781032337500 |
| ISBN 10 | 1032337508 |
| Titre | Exploring Internal Communication |
| Auteur | Kevin Ruck |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Taylor & Francis Ltd |
| Année de publication | 2022-06-13 |
| Nombre de pages | 256 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |