Exploring Strategy by Gerry Johnson

Exploring Strategy by Gerry Johnson

Exploring Strategy offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as fantastic case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, Exploring Strategy provides a proven high quality resource that you can't do without. Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances. Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams. Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work. Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations. Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy. Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.

SKU	Non disponible
ISBN 13	9780273735496
ISBN 10	0273735497
Titre	Exploring Strategy
Auteur	Gerry Johnson
État	Non disponible
Type de reliure	Paperback
Éditeur	Pearson Education Limited
Année de publication	2010-12-10
Nombre de pages	600
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible