The Field Guide to Supergraphics by Sean Adams

The Field Guide to Supergraphics by Sean Adams

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

Sean Adams is a founding partner of the award-winning design firm AdamsMorioka and has been cited as one of the forty most important people shaping design internationally. A former AIGA national president, he is the Executive Director of the Graphic Design Graduate Program at ArtCenter College of Design. Adams is the co-author of Logo Design Workbook and Colour Design Workbook and sole author of The Designer’s Dictionary of Colour and the series Masters of Design.

SKU	Non disponible
ISBN 13	9780500021347
ISBN 10	0500021341
Titre	The Field Guide to Supergraphics
Auteur	Sean Adams
État	Non disponible
Type de reliure	Hardback
Éditeur	Thames & Hudson Ltd
Année de publication	2018-02-22
Nombre de pages	384
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible