For God, Country and Coca-Cola by Mark Pendergrast

For God, Country and Coca-Cola by Mark Pendergrast

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company--and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--this is business history at its best: in fact, "The Real Thing."

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

SKU	Non disponible
ISBN 13	9780465054688
ISBN 10	0465054684
Titre	For God, Country and Coca-Cola
Auteur	Mark Pendergrast
État	Non disponible
Type de reliure	Paperback
Éditeur	Basic Books
Année de publication	2000-03-17
Nombre de pages	664
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible