A Framework for Marketing Management
A Framework for Marketing Management
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Résumé
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. This book focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs.
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A Framework for Marketing Management by Philip T Kotler
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.| SKU | Non disponible |
| ISBN 13 | 9780131204270 |
| ISBN 10 | 0131204270 |
| Titre | A Framework for Marketing Management |
| Auteur | Philip T Kotler |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education (US) |
| Année de publication | 2002-12-03 |
| Nombre de pages | 363 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |