A Framework for Marketing Management
A Framework for Marketing Management
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A Framework for Marketing Management by Philip T Kotler
For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.| SKU | Non disponible |
| ISBN 13 | 9780137131846 |
| ISBN 10 | 0137131844 |
| Titre | A Framework for Marketing Management |
| Auteur | Philip T Kotler |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education (US) |
| Année de publication | 2008-05-08 |
| Nombre de pages | 384 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |