From an Idea to Nike
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From an Idea to Nike
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From an Idea to Nike by Lowey Bundy Sichol
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
- Find out where the name Nike came from and how the famous swoosh became the signature logo.
- Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan )
- Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond
Lowey Bundy Sichol is an award-winning children's author and MBA from the Tuck School of Business at Dartmouth College. Titles in her series From an Idea to . . . have received a 2020 Best STEM Book, a Junior Library Guild Gold Selection, and a 2020 ILA-CBC Children's Choices Book. She is also the founder of Kids Idea Tank, the nation's biggest entrepreneurship competition for kids age 13 and younger. Lowey founded a specialized writing firm that composes MBA case studies for business schools, with work featured in business school classrooms internationally. She lives near Chicago, IL.
| SKU | Non disponible |
| ISBN 13 | 9781328453631 |
| ISBN 10 | 1328453634 |
| Titre | From an Idea to Nike |
| Auteur | Lowey Bundy Sichol |
| Série | From An Idea To |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Houghton Mifflin Harcourt Publishing Company |
| Année de publication | 2019-03-01 |
| Nombre de pages | 128 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |