Gaining and Sustaining Competitive Advantage by Jay Barney

Gaining and Sustaining Competitive Advantage by Jay Barney

Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.

Jay Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish Clifford is formerly the Director of Global Strategy Learning at McKinsey & Company, and now spends her time in private practice working with mid- and upper-level managers in a variety of companies to strengthen strategic capabilities through a tailored mix of consulting, workshops, experiential learning, asynchronous and classroom learning. She works throughout the US, Asia, and Europe.

SKU	Non disponible
ISBN 13	9780136120926
ISBN 10	013612092X
Titre	Gaining and Sustaining Competitive Advantage
Auteur	Jay Barney
État	Non disponible
Type de reliure	Hardback
Éditeur	Pearson Education (US)
Année de publication	2010-12-24
Nombre de pages	520
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible