Global Marketing, Global Edition
Global Marketing, Global Edition
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Global Marketing, Global Edition by Mark Green
For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.| SKU | Non disponible |
| ISBN 13 | 9781292304021 |
| ISBN 10 | 1292304022 |
| Titre | Global Marketing, Global Edition |
| Auteur | Mark Green |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education Limited |
| Année de publication | 2020-02-20 |
| Nombre de pages | 632 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |