{"product_id":"global-marketing-book-svend-hollensen-9780132610902","title":"Global Marketing","description":"A down-to-earth international \/ export marketing text, written specifically for the undergraduate market. Using the value chain as a starting point, the reader is introduced to the analytical frameworks suitable for the development and implementation of international marketing programmes. Instructor's Manual with CD-ROM (0-13-907429-5).","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49622216016145,"sku":"GOR001775525","price":15.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0132610906.jpg?v=1750812061","url":"https:\/\/www.worldofbooks.com\/fr-fr\/products\/global-marketing-livre-svend-hollensen-9780132610902","provider":"World of Books ","version":"1.0","type":"link"}