The Graphic Designer's Guide to Pricing, Estimating, and Budgeting by Theo Stephen Williams

The Graphic Designer's Guide to Pricing, Estimating, and Budgeting by Theo Stephen Williams

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Résumé

Presents a comprehensive and practical overview to the ins and outs of pricing and budgeting for graphic designers.

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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting by Theo Stephen Williams

This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.
Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic design firm whose international client base has included Universal Studios Hollywood, the Walt Disney Company, and General Motors.
SKU Non disponible
ISBN 13 9781581157130
ISBN 10 1581157134
Titre The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
Auteur Theo Stephen Williams
État Non disponible
Type de reliure Paperback
Éditeur Skyhorse Publishing
Année de publication 2010-07-15
Nombre de pages 256
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible