The Great A&P and the Struggle for Small Business in America by Marc Levinson

The Great A&P and the Struggle for Small Business in America by Marc Levinson

The "Great A&P and the Struggle for Small Business in America" is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.

MrLevinson has written an absorbing history of one company's amazing rise - and what such success means in a nation with conflicting ideals about big business. (The New York Times)

Levinson, Marc: - Marc Levinson has a gift for discovering business history stories that cut to the heart of how industries are transformed. He did so brilliantly with The Great A&P and the Struggle for Small Business in America and The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, which was short-listed for the 2006 Financial Times and Goldman Sachs Business Book of the Year Award.

SKU	Non disponible
ISBN 13	9780809051434
ISBN 10	0809051435
Titre	The Great A&P and the Struggle for Small Business in America
Auteur	Marc Levinson
État	Non disponible
Type de reliure	Paperback
Éditeur	Hill & Wang Inc.,U.S.
Année de publication	2012-09-04
Nombre de pages	384
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible