The Handbook for Focus Group Research
The Handbook for Focus Group Research
Résumé
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
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The Handbook for Focus Group Research by Thomas L Greenbaum
As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest information on conducting effective focus groups. New chapters in this 1997 edition discuss the technology revolution, globalization of focus groups, physician focus groups, and the effective management of field services and recruiting. With more than 20 years of experience in focus group research, Tom Greenbaum shows the reader in this essential guide how to maximize the effectiveness of focus groups in thorough discussions of moderators and their techniques, escalating costs, facilities, and careers. This book is essential for professionals and scholars interested in marketing and marketing research."Always the leader in spotting crucial trends, Thomas LGreenbaum was the first professional focus group moderator to speak out and give a wake-up call to the qualitative research industry about the sweeping implications of video conferencing technology. . . . His writing provides a comprehensive exposition on how to optimize this important development with solid tips and recommendations for client users and moderators."
-- John J. Houlahan| SKU | Non disponible |
| ISBN 13 | 9780761912538 |
| ISBN 10 | 0761912533 |
| Titre | The Handbook for Focus Group Research |
| Auteur | Thomas L Greenbaum |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | SAGE Publications Inc |
| Année de publication | 1998-01-08 |
| Nombre de pages | 280 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |