"Harvard Business Review" on Customer Relationship Management
"Harvard Business Review" on Customer Relationship Management
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Résumé
Presents a collection of articles, which helps organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
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"Harvard Business Review" on Customer Relationship Management by Harvard Business Review
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
| SKU | Non disponible |
| ISBN 13 | 9781578516995 |
| ISBN 10 | 1578516994 |
| Titre | "Harvard Business Review" on Customer Relationship Management |
| Auteur | Harvard Business Review |
| Série | Harvard Business Review Paperback S |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Harvard Business Review Press |
| Année de publication | 2002-02-01 |
| Nombre de pages | 208 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |