{"product_id":"hope-is-not-a-strategy-book-rick-page-9780966910247","title":"Hope is Not a Strategy","description":"\u003cp\u003e\u003cb\u003ePut your team on top with winning B2B sales strategies and techniques\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNo longer is being 'a closer the basis of sustainable success. Instead it takes the kind of strategic thinking Rick Page outlines in \u003ci\u003eHope Is Not a Strategy\u003c\/i\u003e.--Geoffrey Moore, author of \u003ci\u003eCrossing the Chasm \u003c\/i\u003eand\u003ci\u003e Inside the Tornado\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHow do leading world-class sales and consulting organizations consistently land the big clients and the huge contracts, even in the fast-changing, risk-laden new economy? The world's leading authority on B2B team selling is about to show you. In his runaway bestselling guide to sales excellence, Rick Page reveals the breakthrough selling strategies that have made superstars of thousands of his students.\u003c\/p\u003e \u003cp\u003eCombining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a proven, six-step process for winning sales opportunities and shows you how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eSell to a prospect's strategic business pain for greater value \u003c\/li\u003e\n\u003cli\u003eQualify the prospect for forecasting accuracy \u003c\/li\u003e\n\u003cli\u003eDifferentiate your solution to build competitive preference \u003c\/li\u003e\n\u003cli\u003eLink your strategy to the prospect's decision-making process \u003c\/li\u003e\n\u003cli\u003eSell to power by finding the key to buyer politics \u003c\/li\u003e\n\u003cli\u003eCommunicate your strategy throughout your team \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49564860252433,"sku":"GOR001378846","price":11.0,"currency_code":"EUR","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49654029451537,"sku":"GOR003343076","price":9.4,"currency_code":"EUR","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49786765508881,"sku":"CIN0966910249G","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50104777572625,"sku":"GOR013857294","price":6.0,"currency_code":"EUR","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50414795620625,"sku":"CIN0966910249VG","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50778154500369,"sku":"GOR011068576","price":6.0,"currency_code":"EUR","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51690990403857,"sku":"CIN0966910249A","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0966910249.jpg?v=1751012892","url":"https:\/\/www.worldofbooks.com\/fr-fr\/products\/hope-is-not-a-strategy-livre-rick-page-9780966910247","provider":"World of Books ","version":"1.0","type":"link"}