How to Design Trade Marks and Logos by John Murphy

How to Design Trade Marks and Logos by John Murphy

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Résumé

An illustrated book describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development, and the legal aspects of marketing a logo.

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How to Design Trade Marks and Logos by John Murphy

An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo. A review of existing logos defines how they were created and the reasons for their success.
SKU Non disponible
ISBN 13 9780714825571
ISBN 10 0714825573
Titre How to Design Trade Marks and Logos
Auteur John Murphy
Série Graphic Designer's Library
État Non disponible
Type de reliure Paperback
Éditeur Phaidon Press Ltd
Année de publication 1988-05-12
Nombre de pages 144
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible