How to Establish a Unique Brand in the Consulting Profession

How to Establish a Unique Brand in the Consulting Profession by Alan Weiss

As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss - an internationally recognized expert in consulting and marketing - this essential resource, the second book in "The Ultimate Consultant" series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively. "How to Establish a Unique Brand in the Consulting Profession" will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding. "Alan Weiss should be branded as The Consultant's Consultant! His new book, "How to Establish a Unique Brand in the Consulting Profession", is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed." - William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI).

"Weiss is a highly successful solo consultant and the author of a series of how--to books aimed at individual consultants and small consulting practices" (Idaho Business Review, 2/4/02) "...you can return to it again and again while building a brand for your business." (Quality Progress, September 2002)

Alan Weiss--author, international consultant, highly--sought keynote speaker--is the founder and president of Summit Consulting Group. His clients have included Hewlett--Packard, State Street Corp., Fleet Bank, Coldwell Banker, Merrill Lynch, American Press Institute, Chase, Mercedes--Benz, GE, American Institute of Architects, and Arthur Andersen. He is the author of The Ultimate Consultant (Jossey--Bass/Pfeiffer, 2001) and Getting Started in Consulting (John Wiley & Sons, 2000). Weiss resides with his wife, Maria, in East Greenwich, Rhode Island.

SKU	Non disponible
ISBN 13	9780787955137
ISBN 10	0787955132
Titre	How to Establish a Unique Brand in the Consulting Profession
Auteur	Alan Weiss
État	Non disponible
Type de reliure	Hardback
Éditeur	John Wiley & Sons Inc
Année de publication	2001-11-08
Nombre de pages	224
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible