How to Predict What People Will Buy
How to Predict What People Will Buy
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Louis Cheskin (1907-1981) was a scientific researcher, clinical psychologist, and important marketing innovator who observed that people's perceptions of products and services were directly related to aesthetic design. Cheskin spent most of his life investigating how design elements impacted people's perceptions of value, appeal, and relevance. He also discovered that most people could not resist transferring their feelings towards the packaging to the product itself.
| SKU | Non disponible |
| ISBN 13 | 9781014597168 |
| ISBN 10 | 1014597161 |
| Titre | How to Predict What People Will Buy |
| Auteur | Louis Cheskin |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Hassell Street Press |
| Année de publication | 2021-09-09 |
| Nombre de pages | 256 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |